{"category":{"name":"brand","description":"Businesses are using blockchain, cryptocurrency, and web3 technologies to adapt alongside their customers and audience members. Here we'll offer the latest insights and trends on how brands, personalities, and businesses are navigating the space. \r\n","posts":{"pageInfo":{"hasNextPage":false,"hasPreviousPage":false,"startCursor":"YXJyYXljb25uZWN0aW9uOjYxMg==","endCursor":"YXJyYXljb25uZWN0aW9uOjg3","__typename":"CategoryToPostConnectionPageInfo"},"edges":[{"cursor":"YXJyYXljb25uZWN0aW9uOjYxMg==","node":{"id":"cG9zdDo2MTI=","title":"Q&A: test Blocksee’s co-founders envision a better future for marketing","excerpt":"

Maybe web3 can help fix where the marketing community went wrong — treating people like transactions.

\n","date":"2023-06-15T16:39:10","slug":"qa-blocksees-co-founders-envision-a-better-future-for-marketing","author":{"node":{"id":"dXNlcjoxNg==","name":"Editorial Team","__typename":"User"},"__typename":"NodeWithAuthorToUserConnectionEdge"},"featuredImage":{"node":{"id":"cG9zdDo2MjA=","altText":"","mediaItemUrl":"https://res.cloudinary.com/nameless-42/images/f_auto,q_auto/v1686949631/Blocksee-Marketing-Tile-large-title/Blocksee-Marketing-Tile-large-title.png?_i=AA","__typename":"MediaItem"},"__typename":"NodeWithFeaturedImageToMediaItemConnectionEdge"},"__typename":"Post"},"__typename":"CategoryToPostConnectionEdge"},{"cursor":"YXJyYXljb25uZWN0aW9uOjYwMQ==","node":{"id":"cG9zdDo2MDE=","title":"A 6-part framework for utilizing blockchain ledger data in marketing","excerpt":"

Marketers in web3 are in a powerful position to do the right thing and establish better precedents for how to engage with customers as stakeholders.

\n","date":"2023-06-15T16:19:33","slug":"a-6-part-framework-for-utilizing-blockchain-ledger-data-in-marketing","author":{"node":{"id":"dXNlcjoyOQ==","name":"Heather Ritchie__August Wang","__typename":"User"},"__typename":"NodeWithAuthorToUserConnectionEdge"},"featuredImage":{"node":{"id":"cG9zdDo2MjM=","altText":"","mediaItemUrl":"https://res.cloudinary.com/nameless-42/images/f_auto,q_auto/v1687277155/Blocksee_Pink-Icon/Blocksee_Pink-Icon.png?_i=AA","__typename":"MediaItem"},"__typename":"NodeWithFeaturedImageToMediaItemConnectionEdge"},"__typename":"Post"},"__typename":"CategoryToPostConnectionEdge"},{"cursor":"YXJyYXljb25uZWN0aW9uOjgx","node":{"id":"cG9zdDo4MQ==","title":"Q&A: Jimmy McNelis","excerpt":"

If you’re doing research about web3, you’ve probably come across the Bored Ape Yacht Club, which is an NFT collection totaling over $1B in value. It’s this project that pushed Jimmy McNelis, founder and CEO at nameless, into the media spotlight.

\n","date":"2023-06-08T01:00:22","slug":"qa-jimmy-mcnelis-entrepreneur-shares-why-he-got-into-web3","author":{"node":{"id":"dXNlcjo0","name":"Ritika Puri","__typename":"User"},"__typename":"NodeWithAuthorToUserConnectionEdge"},"featuredImage":{"node":{"id":"cG9zdDo5MQ==","altText":"bored ape yacht club","mediaItemUrl":"https://res.cloudinary.com/nameless-42/images/f_auto,q_auto/v1681774780/Jimmy_mcneilis/Jimmy_mcneilis.png?_i=AA","__typename":"MediaItem"},"__typename":"NodeWithFeaturedImageToMediaItemConnectionEdge"},"__typename":"Post"},"__typename":"CategoryToPostConnectionEdge"},{"cursor":"YXJyYXljb25uZWN0aW9uOjQ2Mw==","node":{"id":"cG9zdDo0NjM=","title":"Project spotlight: Atrium","excerpt":"

Supriyo architected the creative network and artistic movement that he wanted to see exist.

\n","date":"2023-06-03T01:10:32","slug":"project-spotlight-atrium-supriyo","author":{"node":{"id":"dXNlcjoxNg==","name":"Editorial Team","__typename":"User"},"__typename":"NodeWithAuthorToUserConnectionEdge"},"featuredImage":{"node":{"id":"cG9zdDoyNDk=","altText":"","mediaItemUrl":"https://res.cloudinary.com/nameless-42/images/f_auto,q_auto/v1682704322/Rise-of-AI-and-Crypto/Rise-of-AI-and-Crypto.png?_i=AA","__typename":"MediaItem"},"__typename":"NodeWithFeaturedImageToMediaItemConnectionEdge"},"__typename":"Post"},"__typename":"CategoryToPostConnectionEdge"},{"cursor":"YXJyYXljb25uZWN0aW9uOjExNw==","node":{"id":"cG9zdDoxMTc=","title":"Web3 reading list (Spring 2023)","excerpt":"

There’s a lot of good stuff happening out there. While it’s important to stay aware of the pessimistic hairball, there’s no need to get lost in it.

\n","date":"2023-06-03T01:10:00","slug":"web3-reading-list-spring-2023","author":{"node":{"id":"dXNlcjoxNg==","name":"Editorial Team","__typename":"User"},"__typename":"NodeWithAuthorToUserConnectionEdge"},"featuredImage":{"node":{"id":"cG9zdDo1Nw==","altText":"","mediaItemUrl":"https://res.cloudinary.com/nameless-42/images/f_auto,q_auto/v1681754562/Mays-Reading-List_Flowers-Blooming/Mays-Reading-List_Flowers-Blooming.png?_i=AA","__typename":"MediaItem"},"__typename":"NodeWithFeaturedImageToMediaItemConnectionEdge"},"__typename":"Post"},"__typename":"CategoryToPostConnectionEdge"},{"cursor":"YXJyYXljb25uZWN0aW9uOjQyMw==","node":{"id":"cG9zdDo0MjM=","title":"Friendly reminder: Don’t get caught up in crypto smoke","excerpt":"

If we want the world to take our industry seriously, we have to…take ourselves seriously.

\n","date":"2023-06-02T01:00:53","slug":"friendly-reminder-dont-get-caught-up-in-crypto-smoke","author":{"node":{"id":"dXNlcjoxNg==","name":"Editorial Team","__typename":"User"},"__typename":"NodeWithAuthorToUserConnectionEdge"},"featuredImage":{"node":{"id":"cG9zdDo0Mjk=","altText":"","mediaItemUrl":"https://res.cloudinary.com/nameless-42/images/f_auto,q_auto/v1685551047/Crypto-smoke/Crypto-smoke.png?_i=AA","__typename":"MediaItem"},"__typename":"NodeWithFeaturedImageToMediaItemConnectionEdge"},"__typename":"Post"},"__typename":"CategoryToPostConnectionEdge"},{"cursor":"YXJyYXljb25uZWN0aW9uOjIzOA==","node":{"id":"cG9zdDoyMzg=","title":"Letter from the editor","excerpt":"

We are committed to providing you with a publication that is honest, thoughtful, and insightful.

\n","date":"2023-06-02T01:00:09","slug":"letter-from-the-editor","author":{"node":{"id":"dXNlcjoz","name":"Heather Ritchie","__typename":"User"},"__typename":"NodeWithAuthorToUserConnectionEdge"},"featuredImage":{"node":{"id":"cG9zdDozNjE=","altText":"","mediaItemUrl":"https://res.cloudinary.com/nameless-42/images/f_auto,q_auto/v1683688011/heather_1_4x3_Small/heather_1_4x3_Small.jpeg?_i=AA","__typename":"MediaItem"},"__typename":"NodeWithFeaturedImageToMediaItemConnectionEdge"},"__typename":"Post"},"__typename":"CategoryToPostConnectionEdge"},{"cursor":"YXJyYXljb25uZWN0aW9uOjQzNA==","node":{"id":"cG9zdDo0MzQ=","title":"Hot take: could a dao build the next great city?","excerpt":"

If you look deep enough, there are a lot of interesting ideas about blockchain, web3, crypto, and tokenomics more broadly. Most of these are happening in communities around the world — which means it’s tough to hear about them.

The nameless mag team is looking out.

\n","date":"2023-06-01T01:00:17","slug":"talk-of-the-month-june-2023","author":{"node":{"id":"dXNlcjoxNg==","name":"Editorial Team","__typename":"User"},"__typename":"NodeWithAuthorToUserConnectionEdge"},"featuredImage":{"node":{"id":"cG9zdDo1MjQ=","altText":"","mediaItemUrl":"https://res.cloudinary.com/nameless-42/images/f_auto,q_auto/v1685597497/TED/TED.png?_i=AA","__typename":"MediaItem"},"__typename":"NodeWithFeaturedImageToMediaItemConnectionEdge"},"__typename":"Post"},"__typename":"CategoryToPostConnectionEdge"},{"cursor":"YXJyYXljb25uZWN0aW9uOjEwOA==","node":{"id":"cG9zdDoxMDg=","title":"Artist spotlight: Pauser","excerpt":"

Tom Junker, aka Pauser, is an award-winning street artist based in Olomouc, Czech Republic. He is known worldwide for his style and has exhibited his works in Germany, Armenia, Aruba, the United Kingdom, the United States, as well as his native Czech Republic.

Having developed his personal graffiti style since the 1990s, Pauser’s bold compositions tell stories about our modern way of life through new technologies and symbolism. He blends traditional artistic mediums such as spray paint and oils on canvas with cutting-edge digital augmented reality technology.

\n","date":"2023-05-29T01:00:11","slug":"creator-spotlight-pauser","author":{"node":{"id":"dXNlcjoxNg==","name":"Editorial Team","__typename":"User"},"__typename":"NodeWithAuthorToUserConnectionEdge"},"featuredImage":{"node":{"id":"cG9zdDo5Mg==","altText":"","mediaItemUrl":"https://res.cloudinary.com/nameless-42/images/f_auto,q_auto/v1681774804/Pauser_Creator/Pauser_Creator.png?_i=AA","__typename":"MediaItem"},"__typename":"NodeWithFeaturedImageToMediaItemConnectionEdge"},"__typename":"Post"},"__typename":"CategoryToPostConnectionEdge"},{"cursor":"YXJyYXljb25uZWN0aW9uOjg3","node":{"id":"cG9zdDo4Nw==","title":"Q&A: Trevor Parham explains why web3 has IRL impact","excerpt":"

Tokenomics might course-correct the ills of economic oppression, finally.

\n","date":"2023-05-22T01:10:00","slug":"qa-trevor-parham-explains-why-web3-has-irl-impact","author":{"node":{"id":"dXNlcjoxNg==","name":"Editorial Team","__typename":"User"},"__typename":"NodeWithAuthorToUserConnectionEdge"},"featuredImage":{"node":{"id":"cG9zdDozMDU=","altText":"","mediaItemUrl":"https://res.cloudinary.com/nameless-42/images/f_auto,q_auto/v1683231284/Trevor_Oakstop/Trevor_Oakstop.jpeg?_i=AA","__typename":"MediaItem"},"__typename":"NodeWithFeaturedImageToMediaItemConnectionEdge"},"__typename":"Post"},"__typename":"CategoryToPostConnectionEdge"}],"__typename":"CategoryToPostConnection"},"__typename":"Category"}}

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